ROLEX 228238 DAY-DATE 40MM PRESIDENT 18K YELLOW GOLD SILVER ROMAN DIAL

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Rolex Online Shop Anniversary! All Rolex watches in our store have been sold at a discount well below their original price.

Each model is limited to 100 pieces, and the original price will be restored immediately after they are sold out.

The classic 40mm white Roman dial on this new yellow gold 40mm Day-Date has become one of the most sought after combinations with growing waiting lists at the official Rolex boutique.

THE OYSTER PERPETUAL DAY-DATE 40 IN 18 CT YELLOW GOLD WITH A WHITE DIAL, FLUTED BEZEL AND A PRESIDENT BRACELET.

THE FLUTED BEZEL

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Day-Date 40.

WHITE DIAL

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.